Consumers don’t believe use of personal data leads to more relevant ads, report finds
Michael Heusner: While the use of consumer data is a widespread advertising and marketing tactic, the majority of people are still not okay with it and don’t believe it benefits them, according to a new GroupM report. The survey of nearly 14,000 middle income consumers in 23 countries found 61 percent of consumers are less inclined … Continue reading Consumers don’t believe use of personal data leads to more relevant ads, report finds
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